Marketers have focused much of their time and energy into social media over the the last few years. Whilst many brands have built large followings, their social media programs are not aligned with other business functions. In this presentation, Jas Dhaliwal shares his experiences and the discusses the differences between the multi-channel and omni-channel for social media. Your social activities need to be linked to other functions of the business, to form one cohesive system that delivers on context, need and brand. In this session, you will learn why in 2015, you need to be thinking omni-channel.