From the world’s largest fast-food chain to your local independent retail store, crisis communications is a necessary skill for every brand – but what IS social listening? And how can you implement it? Using case studies from the most recognizable brands in the world, and a few recognized local companies, we will take you through social listening and moderation to protect your brand online.
This session will identify best practices on how brands should react to negative online dialogue and define the messages that are being communicated through online social platforms. While remembering that most leading media use Twitter actively, we will take you through the process of creating strong and authentic messaging, while ensuring the message is aligned with communication goals and strategy. This session will also guide you through online media and blogger relations and developing key messaging when your brand is in question.