Now that you've already been active in social media and begin to see the benefits, how do you make it a part of your everyday business? How do you integrate it with everything else you do? How can you achieve greater ROI from your investment in social media with less effort? When you stop thinking of social media as a silo unto itself and also start to look at how much money and time you spend on it, you realize the need for a strategic approach - and creating a social media game plan to help guide your efforts. Join Neal Schaffer in this closing session in which he summarizes the important aspects of social media integration and offers you a roadmap that you can bring home and begin planning implementation of tomorrow.