If you plan on getting to Victoria early and would like to take in our photogenic and historic city—we have a treat for you. We are planning a Thursday morning photo walk around the inner harbour and historic downtown Victoria.
The event will begin at the lower level lobby of the Victoria Conference Centre, in front of the Totem poles, at 10am and end back at the same spot at 12 noon, just in time for lunch. Look for the guy in the bright green hat.
Bring your camera, a good pair of walking shoes and a healthy does of curiousity. The tour is limited to 40 people on a first come first served basis.
Click the "Add to my Sched" button above to reserve your spot.
Be sure to post your photos to Instagram and tag them with #SMCamp.
Meet Your Guide
Your guide is Dave Mason. Dave is a retired civil servant and a trained architectural technician and house designer. He is an avid amateur historian, as well. He will ensure your tour is both entertaining and informative.
No, social is not going to save the world of marketing – no more than online, ambient, guerrilla or content did. Social is just a tactic (albeit a very good one). Unfortunately, marketers have a penchant for new tactics - many have jumped wholeheartedly into social without thinking it through, and many have paid a high price.
What will save marketing is refocusing on why your product deserves to live, and why consumers should care. Call it the brand, call it the essence, call it what you will. It’s the stuff that sets you apart from, and above the competition.
So how do you build an effective brand, and then use social to amplify it properly? That’s what I’m here to discuss.
Should you be on Facebook or Twitter? Is mobile advertising the next big thing? How do I know where to put my focus?
You’ve only got so much time in a day and loads of bright shiny new objects calling for your attention. What do you do?
Simple - Install an integrated marketing system and work the system.
In this session, John Jantsch, creator of the Duct Tape Marketing brand, will show you how to build a marketing system that allows you to effectively integrate social media and other online marketing tools to create the most effective marketing possible.
You’ll learn how to:
If you’d like to learn how to market your business on Reddit, this session is not for you.
Paul and Lorraine explore many facets of the digital fringe, including that you might discover at websites like Reddit, 4Chan, and the like. We explore cultural phenomena like memes, digital currency, hacktivism, Anonymous, and all the things everyone thinks a smart person like you already knows about.
This session is guaranteed not to help your business at all, beyond impressing people at cocktail parties with your amazing knowledge of online culture.
As social media fatigue takes hold and more worries about privacy hit consumers we see the social media landscape changing. A recent study has found that 59% of all content sharing activity occurs via ‘Dark Social’, a place with no formal social network beyond true word-of-mouth, IM, SMS and email. This is the way that social will go in the next 3 to 5 years: underground.
This talk will help you understand this phenomenon, get an idea of where it is going and give you practical advice on how to identify it and integrate measurement into your social media measurement frameworks.
Before you begin to implement social integration and a consistent, streamlined digital message, you need to build the foundation for your story. Building a great culture and focusing on the right content is the foundation to telling your brands story. David Reeve will walk through the key elements of culture building and storytelling that will build you a legion of engaged followers.
Topic Overview, Outcome and Relevance:
It seems like everyone is keen to Join the Webinar Revolution, and for good reason. Webinars are the most effective way to increase online sales, to engage audiences and get your message out.
A great webinar contains all the components of a live event and a TV show combined. But most of the community is only scratching the surface of the potential.
Learn what makes a great webinar, how to plan, prepare and deliver a webinar that honours both your content, and your audience.
I will take 20 years of broadcast TV, Radio and Theatre experience and apply it to today’s tools, Vive la Revolutions!
As a brand storyteller, your task is to tell your story in a way that creates an emotional connection with your audience. You will discover the deepest relationship with the widest audience possible by applying concepts drawn from archetypal storytelling.
Archetypal storytelling is the language of Hollywood, and the reason that TV shows like Breaking Bad and Game of Thrones are so popular. These same concepts can be applied to your Digital Storytelling to help your brand resonate with emotional intensity.
In this workshop, you'll learn:
Many businesses have begun using social media as part of their business marketing but are not using it effectively. Simply posting and engaging is not enough!
This power-packed presentation will help attendees discover how to integrate their social media marketing with their web and email marketing to maximize lead generation. Key topics will include how to grow social media engagement, convert more social fans to website traffic, and move fans and followers to leads that can be nurtured. It’s all about integrations and eliminating silos! Case examples will be shared and integrated “time-outs” will allow for great interaction and fun!
Do you have a social media presence that you know is attracting the best talent in Victoria to come work with you? What about your online brand? It is branding you as an Employer of Choice?
Social media isn’t just about sharing positive quotes on Facebook - social media can help you win the “war for talent”. This session will help you identify ways to promote your employer brand, to start to embed “social” into your workplace culture and will identify ways to pull the right candidates to you when it comes time to hire that rock star employee.
In “Blogging for Business: Making, Marketing, & Monetizing Your Blog”, Ricky will outline the steps to necessary to build up a successful blog including:
This will be a content-rich, highly-engaging presentation with lots of practical tips to build a successful blog.
Every day, millions of users talk about brands and products on social media - but what about the unbranded content? In this session, Cam will share three groundbreaking case studies where top tier organizations have successfully leveraged unbranded social media content to gain a competitive advantage.
Regardless of your company size, budget or digital experience, this session will help you consider new ways of using online content to benefit your brand and make a stronger case of digital investment.
From the world’s largest fast-food chain to your local independent retail store, crisis communications is a necessary skill for every brand – but what IS social listening? And how can you implement it? Using case studies from the most recognizable brands in the world, and a few recognized local companies, we will take you through social listening and moderation to protect your brand online.
This session will identify best practices on how brands should react to negative online dialogue and define the messages that are being communicated through online social platforms. While remembering that most leading media use Twitter actively, we will take you through the process of creating strong and authentic messaging, while ensuring the message is aligned with communication goals and strategy. This session will also guide you through online media and blogger relations and developing key messaging when your brand is in question.
Perhaps social media is consuming your life and you are not quite understanding exactly how to make it work so that you can increase sales and profits in your business. You know (because experts have told you) that relationship marketing is one of the fastest ways to build and grow a business today.
But what does that mean? How do you actually do that? And how do you do it in a way that feels like you are acting with integrity?
Learn how to stop incessantly consuming other people’s content, get over FOMO (fear of missing out) and take control of social media so you can expand your network, drive traffic to your website, build your list in a way that does’t feel like a 1980’s car salesman and increase sales and profits in your business.
Relationship marketing isn’t what it once was.
Today you need to fully understand how to utilize Facebook ads to connect with the RIGHT people in order to get the results you are looking for.
Not only are Facebook ads the new “gold rush” for many business owners, others are quietly mining Facebook groups to cultivate strong relationships that allow them to really build their business.
You will walk away with newfound knowledge on how to utilize modern marketing techniques to build relationships and your business.
Did you know that LinkedIn has over 350 million members? 11,918,492 of which are currently residing in Canada. That’s over a 1/3 of Canada’s population on and using LinkedIn. Why? Because it is absolutely the most powerful social network for business professionals. Period.
According to LinkedIn’s “The Sophisticated Marketer’s Guide to LinkedIn”:
ROI (Return on Investment) is important - but what about the COI (cost of inaction)? How much is your lack of activity on LinkedIn costing your business every year? In my break-out (and break-through) training, I will be sharing one sure-fire strategy, that you can implement immediately, which will absolutely increase your engagement, visibility and business on LinkedIn. I will walk you, step-by-step, through the actions you need to take to begin to truly engage on LinkedIn in a effective way. I guarantee that by the end of this training session, if you take action, you will see a vast improvement on your LinkedIn engagement.
Do you face challenges demonstrating the return on investment (ROI) of your Social Media efforts?
With tight budgets and an understandable focus on revenue in most organizations, this is a challenge that is not going away.
The good news is that it’s definitely surmountable and, in fact, can be turned into a strong point. In this presentation we’ll explore:
After this session you’ll understand how Social integrates with the rest of your marketing mix, you’ll be able to demonstrate ROI and you’ll be equipped to drive additional ROI through your efforts.
Additionally, attendees will receive a straightforward technical guide to Analytics and ROI analysis for Social Media.
92% of B2B purchasers and influencers would engage with a sales representative who posses thought leadership (LinkedIn survey of 1,500 B2B purchasers and influencers, September 2014). Let’s face it: We’re all interested in dominating and leading in a market. Nobody sets out to just achieve incremental gain. So where to begin?
Citrix and /newsrooms have partnered across North America to build a social media-driven content marketing program called The Innovator’s Guide to the Future of Work. It has become a framework for continuous testing and learning in order to draw in GoToMeeting’s target audience of startups, entrepreneurs and SMBs. What started as a Twitter chat in Canada has evolved into a program that has dominated the topic and now draws international audiences.
The Innovator’s Guide to the Future of Work tracks user behaviours, interests, and audience profiles. Once we understand those along with the challenges the audience face, content can be tailored to attract the target audience and ultimately to analyze and start to identify triggers that can be used to drive product trial, use, and purchase.
This framework is built for social media, it’s journalistically driven, and informed constantly by data. Marketers + journalists working together can build trust and authority with an audience to achieve measurable business results.
Now that you've already been active in social media and begin to see the benefits, how do you make it a part of your everyday business? How do you integrate it with everything else you do? How can you achieve greater ROI from your investment in social media with less effort? When you stop thinking of social media as a silo unto itself and also start to look at how much money and time you spend on it, you realize the need for a strategic approach - and creating a social media game plan to help guide your efforts. Join Neal Schaffer in this closing session in which he summarizes the important aspects of social media integration and offers you a roadmap that you can bring home and begin planning implementation of tomorrow.
