Hussein Alibhai is responsible for leading a team of digital advertising consultants who on a day to day basis help small & medium sizes businesses develop online marketing strategies. Hussein’s interest in digital marketing stems from his tenure at Simon Fraser University, where he majored in Marketing and realized this was his true passion. The challenge of helping transform a primarily print based company into a full digital solution offering is what drew Hussein to Yellow Pages Digital Media. One thing that fascinates him is the sheer influence on consumer behaviour that Social Media has.